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Diapers.com Branches Out Into Household and Personal Care

Spinoff site, soap.com, to launch this summer.

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By: TOM BRANNA

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New parents gravitate toward Diapers.com, an online hub for all things baby, to make their lives just a little bit easier. Now, the popular website will launch a sister locale, Soap.com, to tap the need for health and beauty items to be delivered to your front door. According to the company, Soap.com will market “the everyday essentials your family needs”—from health and beauty products to cleaning and household supplies. Soap.com and Diapers.com will share a shopping cart so con...

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